Printer-friendly VersionCultural Diversity at Work in New Zealand
"Managed effectively, cultural diversity is a key asset to employers, with potential for improving the business." Brian Curran, GM, Pak ‘n Save, Mt Albert, Auckland.
People are attracted to organisations where they see themselves in all aspects of the business. Watch this 'Super Team' DVD (5 minutes). Notice that:
- Organisational commitment to diversity is driven from the top - "we have an evolving plan; we're flexible around diversity in the workplace; it’s an on-going process; we’re always finding new things to do."
- Cultural knowledge is a marketing asset - "we use multi-cultural groups of staff as product consultants; we get good inside knowledge from their experience; our staff wear badges indicating the language that they speak – this helps our customers."
- Knowledge of customer needs drives the business - "we’re able to keep in touch with the changing demographics within the area and the multi-cultural groups that we draw our staff from."
- Working styles are inclusive – "we work as a team regardless of cultural background."
- Policies show respect for culture - "we celebrate cultural holidays; encourage national pride; allow people to speak in their native tongue, if this is functional; we recognise religious holidays and obligations."
And the results – "This gives us a happy staff, and that’s good for business!"