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Advertise The Job

"Diverse groups of employees are attracted to organisations where they see people ‘like them’ in the workforce, at senior levels of the organisation, and as role models and spokespersons." (Shell)

Your organisation is competing in a global market for talent. Finding the best person for the job depends on how widely you cast your net.

Put yourself in the shoes of the job seeker.

Standard practice (link to DIA standard recruitment practice)

An intercultural lens

Does the advertisement give a realistic picture of the job and what is required?

Ask for qualifications or equivalent experience. Newcomers will want to demonstrate the transferability of their skills.

Showcase the diversity of your organisation. People are attracted to an organisation when they see themselves reflected in the workforce, and in the range of products and services.

Show that you welcome applications from all sectors of the community. Statements such as “we value international experience and specialist skills” or “we take pride in a diverse workplace” may be inviting for people from culturally diverse backgrounds.

Check your advertisement for clarity of language. Colloquial language such as ‘push your buttons’ or ‘make our services fly’ are likely to act as a barrier for newcomers for whom English is not their first language. Even migrants from English speaking countries may find colloquial New Zealand English difficult when they first arrive.

Differentiate your organisation from the competition. Show how you are equipped to deal with the needs of newcomers. The following attributes may appeal: Human Resource practices that accommodate the social needs of newcomers; settlement support; flexibility around holidays; accommodation of cultural and religious obligations; flexible work arrangements; orientation to the New Zealand workplace; opportunities for career progression.

Benchmark the salary within the local market. New Zealand salaries may not compare well with international salaries.

In addition to mainstream media, use a range of local and specialised media to reach your audience. Target professional and trade groups, community groups and cultural networks. Circulate information on internet based recruitment sites, at cultural events, on community websites, through affiliated media and word of mouth.